Niseko is riding a wave of increased global popularity, supported by the opening of new fancy resorts and eateries over the ...
The village is also seeing a growing influx of guests from Europe and the United States who are avoiding the Niseko area, also in Hokkaido, that has become congested after the COVID-19 pandemic.
Hotels such as Setsu Niseko, winner of the World’s Best New Ski Hotel at the 2023 World Ski Awards and new entry Muwa Niseko which won last year’s competition have opened their doors.