The 2024 Billie Jean King Cup finals are underway in Málaga, Spain, and there has been no shortage of exciting storylines for ...

Nike's once red-hot Jordan Brand could be losing its cool. In the last five years, Jordan Brand has more than doubled its top ...

Nike has ceded share in run specialty, tennis and more recently in lifestyle, while smaller competitors, such as Hika, On, Asics and Saucony continue to perform well in both lifestyle and performance ...

Aryna Sabalenka recently teased a new custom tiger-themed logo which sparked speculations among tennis fans. The Belarusian is sponsored by sporting goods giant 'Nike', which has designed custom ...

Earlier this year, Sanders’ most-acclaimed Nike sneaker, the Air DT Max 96, began its first run of retros bearing Prime ...

The 38-year-old Spanish tennis ace is retiring after the Davis Cup, but he’ll still have a robust portfolio of investments and endorsements.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Stefanos Tsitsipas was seen sporting a pink kit by Adidas during his stint at the 2024 Monte-Carlos Masters. The Greek wore a salmon-pink outfit with matching shorts which were complemented well by ...

Nike offers a range of men’s shoes ... For sporting options, shoes may be geared toward running, basketball or tennis and feature technology and innovation designed to maximize performance.

Paula Badosa debuted unreleased Nike tennis shoes during her match against Iga Swiatek in the 2024 Billie Jean King Cup finals. / Mike Frey-Imagn Images The 2024 Billie Jean King Cup finals are ...