Coca-Cola and Nike have some of the most recognizable logos in the world. Their designs have become cultural icons, ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

Nike is the goddess who personifies victory in any field and is said to have had an overwhelming desire to always win, making ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.