Why is Nike leaving the S&P 100 after 18 years? Experts point to key mistakes and new challenges

As Nike prepares to exit the S&P 100 after 18 years, business leaders, investors and market commentators are debating whether strategic mistakes, rising competition or changing consumer trends are ...
SME Futures

Nike’s 80% stock plunge exposes the limits of its direct-to-consumer strategy

According to Fortune India and Business Standard, S&P Dow Jones Indices will remove Nike from the S&P 100 effective September ...
Hosted on MSN

1 comment on Nike’s earnings call explains why so many marketing strategies fail

Nike is replacing one-off marketing moments with year-long marketing systems. The new playbook works at any budget. I sat through Nike‘s fiscal 2026 earnings call last week so you don’t have to. The ...
Retail Dive

Where Nike’s marketing comeback is stumbling — and where it can still win

The “now” part of Nike’s high-stakes Win Now turarnound plan is starting to feel like a “later” to some industry watchers nearly two years in. The legendary sportswear giant is beset by challenges ...
Seeking Alpha

NIKE: Return To The Old Strategy

Nike offers a rare turnaround opportunity as it pivots from a failed DTC strategy back to wholesale distribution under new CEO Elliot Hill. NKE's financials reflect the DTC misstep: FY2025 revenue ...
adweek

Nike, in 'Middle Innings' of Comeback, Is Laser Focused on Sports Moments

$12.4 billion – Nike’s second quarter earnings, up 1% year-over-year $12.1 billion – Quarterly revenues for the flagship Nike brand, up 1% and driven by growth in North America, which offset declines ...
Forbes

Adidas Leans Into Soccer While Nike Chases Culture In World Cup Marketing Showdown

The 2026 World Cup highlights an intense rivalry between sportswear giants Adidas and Nike. Adidas holds an edge, sponsoring 14 teams to Nike's 12, and is an official FIFA global partner, supplying ...