Previous Nike advertising in women's media had sought to 'push' women to the brand on its own terms. The advertising had used a gym/training environment, which is more familiar for many women than a ...

UConn women's basketball star Paige Bueckers is gearing ... Paige was spotted zooming by cameras on a scooter in a new Nike ad. The ad starts with the message, "Rooted in running, remastered ...

In a world where only one in five kids get the physical activity they need to thrive, girls in Japan face an even steeper ...

They go on to express frustration with Nike's silence, accusing the company of failing to defend women and girls at a time ...

The four-time Grand Slam champion is an activist and outspoken proponent of ... of youth sport and the next chapter of inclusive youth sport coaching. Scenes from Naomi Osaka's Nike event in ...

In Mexico’s first ever Nike Women’s Just Do It film, the challenges of being a woman in Mexico City are no match for a few unlikely, but determined athletes.

Nike and the WNBA’s partnership through programs and initiatives indicates the way both groups see women’s sport — as a position of influence for spectacular athletes and for leaders shaping ...

More than seven million people have watched Nike's original advert, which featured the likes of Harry Kane, Mo Farah and Giggs. The theme behind the sports giant's viral video is rising sport ...

The mixed reaction to model Annahstasia Enuke’s armpit hair proves just how important a decision it was for Nike ... the sports brand is taking another powerful stance with its advertising ...

This extends their long-standing relationship and showcases their dedication to the sport and its ... s inception, Nike has committed to a shared vision for girls and women’s basketball ...