A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

If your family celebrates Christmas, you may be gearing up for Christmas in July or already counting down the days until December 25. But while you wait for your Elf on the Shelf to return to your ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing their minds.

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Emberly Wadsworth found a way to honor her late son this Christmas season Courtesy of Emberly Wadsworth Many parents know that the start of the Christmas season often means the return of the Elf on ...

If you have Elf on the Shelf fans in your house, Kellogg’s has a new cereal that is sure to get them excited for breakfast. New limited-edition Elf on the Shelf Hot Cocoa cereal features cocoa-coated ...

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps ...