NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

For years, the NBA denied that the figure in its logo was based on Jerry West. However, its creator, Alan Siegel, finally restated the rumors, confirming that he was "undoubtedly" inspired by the Los ...

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are two ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...

The look of the NBA Finals basketball court is being reconsidered, and we could have the fans to thank. At Game 2 last Friday, the Indiana Pacers and Oklahoma City Thunder played on the Thunder’s home ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.