For those of us in that latter, larger group, 13-time Grammy winner Pharrell Williams and grande marque Champagne house Moët ...

The worldwide rollout includes an outdoor campaign, a takeover of the facade of Harrods in London, and pop-ups in cities ranging from Mexico City to Tokyo.

Promoting the Moet & Chandon Pharrell Williams Limited Edition Collection, the singer talks about birthday rituals.

The iconic Moët & Chandon tie was first designed as a bow, which inspired Williams’ take on the new bottle designs.

Waitrose’s Brut NV Champagne also outscored Moët & Chandon’s bottle of bubbly, with the panel rating it at 80 per cent. The judges said the £25 bottle had “pleasing peach, pear and apple ...