Early Ukrainian military recruitment ads were a call to arms in an existential fight. Now, they frame joining as cool, a good ...

In Ukraine, army recruitment ads are impossible to miss. Constant Méheut, a Times reporter in Kyiv, describes how those ads have evolved to reflect the country’s shifting moods after four years of war ...

The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...