In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and report on every possible customer interaction. But if you could only ...

I have a marketing background, so I'm not really a stranger to the concept that you need to measure your marketing activities to ensure they are producing the required outcomes you intended. And I ...

HOBOKEN, N.J.--(BUSINESS WIRE)--NICE (Nasdaq: NICE) today announced the Journey Excellence Score (JES), a pioneering new metric designed to precisely measure the quality of customer experience across ...

A spoonful of sugar might help the medicine go down, but research suggests a spoon is a lousy way to measure out that medicine. Both the American Academy of Pediatrics and the Food and Drug ...

This guest post was written by Todd Miklos, the senior director of solar inverter marketing at Advanced Energy of Fort Collins, Colo. Our planet's most abundant form of energy is the sun. Yet ...

I was talking with Tony about his benefits consulting company when he shared his biggest struggle. (Disclosure: Tony was a former business coaching client for three years.) “David, how do I get my ...

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In ...

If you can’t measure it, you can’t improve it. IBM created the Quantum Volume metric to measure the power of quantum computers. Quantum Computers have the potential to be vastly more powerful than ...

New metric to measure poverty Today, the U.S. Census Bureau released a long-promised alternative method for measuring who’s officially considered poor and who isn’t. The old approach, established 50 ...

Socially Determined, a Washington, D.C.-based healthcare analytics company, unveiled a new metric Thursday that’s aimed at measuring the impact of social connectedness on health outcomes and business ...