A change-minded Mazda North American Operations in Irvine has put its $150 million yearly advertising account up for grabs in what could be a blow to the automaker’s current agency in Newport Beach.

A British advertising agency that picked up work for Irvine-based Mazda North American Operations plans to bring about 100 jobs to Orange County. Britain’s WPP PLC expects to form a new agency, Team ...

Zoom" ads were iconic and relatively popular among consumers. Why, then, did the company decide to replace them? Here's what ...

Mazda has made driving safety a theme after the U.S. Senate singled out the carmaker three years ago for broadcasting a Super Bowl ad that appeared to encourage distracted driving. Sen. Jay ...

Remember the Chevrolet “Real People, Not Actors” series of ads? Deplorable as they may be, someone at Mazda thought that it would be a great idea to use the same formula to make a point about the ...

Mazda commercials end with the written line, “Zoom Zoom. Forever,” and there are few who aren’t familiar with that little boy whispering “Zoom Zoom.” But while the tagline might be akin to a diamond ...

Mazda launched the next stage of its Feel Alive ad campaign during the NCAA men's basketball championship. In a 60-second spot, the company put the spotlight on the redesigned 2019 Mazda3 hatchback, ...

Cross-promotion is a common advertising tool. Just consider how often you've seen movies and fast-food joints team up on kids' meal toys, and you'll begin to get the picture. But although this Israeli ...