Creating an effective international marketing plan requires details about each country in which your company wants to sell products or services. Many of the sections in an international marketing plan ...

To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics ...

1. Does the marketing plan support the marketing strategy? Is the “what” of strategy supported by the “how” of planning in a specific fashion? There can often be an uncoupling between the strategy and ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

If you’re planning to revamp or create a marketing plan for your business, keep reading for the five steps you need to make it happen. Opinions expressed by Entrepreneur contributors are their own.

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

A new study on small business owners in the US finds that many are operating without a marketing plan. According to a survey of 350 small and medium business (SMB) owners, 50% do not have a marketing ...