The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

The best marketing meetings are usually those in which a suggestion prompts someone to finish the thought with an unexpected spin. And then someone else builds on this idea with another addendum.

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving digital world, the traditional marketing mix of the four Ps ...

To do this, a business will use a range of promotional methods, that can be separated into point of sale or advertising. Reducing the price of a product, usually for a limited time, is designed to ...

Did you know that promotional products can be an important part of your marketing mix? Promotional products are merchandise that you can have your name and logo printed on and then your company can ...

Vasileios Kourakis, Global Director for Marketing effectiveness (ROI) and Media in the consumer products division at L'Oréal, spoke to WARC about keys to success, building a measurement toolkit and ...