The Internet has added new terms to the marketing dictionary: SEO (search engine optimization), CTR (click-through rate), conversion rate, hits, advertising banners, e-newsletters, etc. These are only ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...