Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

What is marketing? And business development? Ask ten A/E/C professionals these questions, and you are likely to receive ten different answers. As an industry, we’re certainly not short on opinions and ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

For marketing departments, the pendulum seems to be swinging again, and this time in their favor. According to several recent studies, marketing’s role has been in steep decline at many companies. But ...

ATLANTA--(BUSINESS WIRE)--CallRail, the lead engagement platform, today announced the launch of their Marketing Development Fund (MDF). This program is designed to provide financial and strategic ...

Enterprise marketing teams need to rethink their processes and desired outcomes if they want to ensure that AI technology ...

A shift is occurring with how vendors are managing their marketing development funds. If you have not experienced this yet, you are likely to in the very near future. Traditionally, funds have been ...