As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Marketing is the process of continuously and profitably satisfying target customers’ needs, wants and expectations superior to competition. Note the six key elements in the marketing definition: The ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...