If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

In the past ten years, the increase of B2B marketing teams using marketing automation platforms (MAPs) as a key part of their marketing tools has led to the rise of marketing automation specialists.

A core competency is a skill at which an individual is especially proficient, or a set of activities that an organization performs better than other functions – whether more efficiently, at lower cost ...

Smart multichannel merchants are using all their core competencies across all selling channels — including stores, Websites, and catalogs — and they’re finding that the more they do, the greater their ...

A central goal of marketing strategy is to get an advantage over the competition. But how do you do that? Well, one way is to try to keep competitors from entering your business territory in the first ...