WSJ's Joanna Stern and Chip Bergh share an elevator at D.Live. The Levi's CEO shows off his connected jacket. Photo: Andria Chamberlin for The Wall Street Journal LAGUNA BEACH, Calif.—Levi Strauss & ...

Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce. The Levi’s Eureka Lab in San Francisco, where the ...

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” By Jordyn Holman Kenny Mitchell, the chief ...

Finding the perfect pair of vintage Levi’s used to require hours at a thrift store, endless eBay searches, and often a few visits to the tailor. For some of us, it was among the most noble of fashion ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. But I'm not here to talk about all that. I ...

For serious denim collectors, wearing a certain Levi’s tab can be the ultimate status symbol. The label’s Orange tab, for one, is a holy grail for 1960s-era flared jeans; the Silver tab reflects ...

Well-known denim business Levi Strauss & Co. has been expanding its retail presence in Orange County. In December, it opened its largest Orange County store, called Levi’s Dry Goods, at The Market ...

In the menswear world, Japanese denim—artful, high quality, often woven on vintage machinery—is as universally beloved as french fries and Pedro Pascal. Levi’s, born and headquartered in San Francisco ...