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Image courtesy Levi Strauss & Co. Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel company’s move toward becoming a DTC-first brand. The feature, ...

Levi’s iconic 501 style is expanding with a long-awaited launch now in stores and online. If you’ve been struggling with a back gap, as it’s colloquially dubbed, the new 501 Curve Jeans are here, and ...

There are jeans, and then there’s the Levi’s 501. Launched in 1890, it’s been a mainstay of American style, GQ’s pages, and my own closet. Probably yours, too. But here’s the rub: like Coke Classic or ...