Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Jordan Brand has just added a promising young basketball star to its athlete roster-Bella Hines. The 5-star recruit who has ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Jordan Brand's revealed the Heir Series on Monday, its newest court-ready basketball shoe, which was made using feedback from ...

Jordan Brand just unveiled its latest performance basketball model with the introduction of the Jordan Heir Series, shown here. According to Michael Jordan's namesake brand, the Heir Series was ...

Women's basketball is exploding in popularity thanks to an unprecedented level of talent and exciting personalities. Now, Jordan Brand is building on that progress with a new hoop shoe inspired by ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Basketball fans eagerly await to see which players Jumpman adds to its illustrious NBA roster every year. On Friday night, Jordan Brand officially announced its 2024 NBA rookie class. The new ...

Pompliano added that the Jordan Brand is on pace to become the second ... Jordan proved that he wasn't a legend just on the basketball court but off of it as well.

had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on Wednesday. Hines posted a photo of herself ...

His partnership with Nike, particularly through the Air Jordan brand, has been a cornerstone of his wealth, generating billions in revenue annually. Beyond basketball, Jordan’s investments in ...