Intel's brand is baked into a new AtomFilms.com indie movie contest, in a marketing effort that's a hybrid of sponsorship and "branded entertainment" models. The short movie challenge, dubbed the ...
Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has ...
In a new report from The New York Times, we're learning that former Intel CEO Pat Otellini pitched the idea of buying NVIDIA during a board meeting at the time, with the intent that the design of ...
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