Imagine you’re blindfolded in an archery contest. How likely are you to hit your target — or any target? Obviously, you’d be unlikely to succeed, and any accuracy would be pure luck. Like archery, ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on target market analysis and strategic planning. The ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...