HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Do you know what the current Ferrari slogan is? The fact is, Ferrari is somewhat less tied to slogans than some other brands, with the whole aura around the brand, its worldwide fame, and its lifelong ...

(By Rick Fink) One of the most iconic advertising slogans ever created was for Fram Oil Filters: “You can pay me now, or pay me later.” The simple but powerful message was that proper maintenance of ...

Stepping back into the world of retro food advertising feels like opening a time capsule filled with pure magic. Research suggests that nostalgia can spark positive emotions, which explains why these ...