The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of AI Overviews, Bing Copilot, and ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...