When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

I haven't opened a new Hot Wheels collectible in a week, but I've got three unboxing stories coming up this month. I haven't bought all the models I want to release from their "plastic prison" yet, ...

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...