Beyoncé is entering the luxury liquor business with the launch of a new whiskey line, dubbed SirDavis, in collaboration with LVMH's Moët Hennessy. LVMH's wine and spirits division is looking to expand ...

BeyHive members who love whisky are in luck. Beyoncé has partnered with Moët Hennessy to launch SirDavis. According to a news release, the drink’s unique formula is set to revolutionize the American ...

Add Yahoo as a preferred source to see more of our stories on Google. It’s now possible to wet your whistle with a spirit made by “Cowboy Carter” herself. SirDavis, Beyoncé Knowles-Carter’s new ...

The Queen Bee herself wants fans to catch a buzz -- with her new whisky, that is. Today LVMH subsidiary Moët Hennessy announced its collaboration with musical superstar Beyoncé Knowles-Carter to ...

Less than a year after making her mark in the hair care industry with the launch of Cecred, Beyoncé Knowles-Carter has ventured into a new business arena — the whisky market. On Tuesday, Moët Hennessy ...

Beyoncé may have 32 Grammys to her name, but she’s far more than just a singer. This week, the musician–who launched her hair care line Cécred earlier this year–announced a Texas-based whisky brand, ...

Beyoncé is currently approaching billionaire status, and her new business move might help push her closer to that milestone: She’s launching SirDavis, a new whisky brand. The information was shared on ...

SirDavis Whisky Lemonade Kit: How Beyoncé's Rye Is Making the Case for Summer Sipping Not every celebrity spirits venture is ...

At 261 years old, Cognac brand Hennessy is starting to show its age. After a pandemic-era surge in demand, the amber-colored spirit is navigating a sobering reality. Consumers, particularly younger ...

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