Add Yahoo as a preferred source to see more of our stories on Google. Last year, Warner Bros. Discovery CEO David Zaslav announced that the company would be putting the "HBO" back in the name of its ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

Streaming service Max has reverted back to its original name, HBO Max, effective on July 9. The HBO Max name is back. I’m confused. And I bet you are also. Launched in May 2020, HBO Max did what any ...

Warner Bros. Discovery is renaming its streaming platform again starting this summer, restoring a name it ditched just two years ago. The change comes as Warner Bros. Discovery seeks to scale back its ...

Once again, HBO Max will merge its content with another streaming platform to form one unified product. But is that what anyone wants? It didn’t work for Discovery+ content when Warner Bros. Discovery ...

The Max era is over. After a much-criticized name change in 2023, the Max streaming service is officially returning to its original name of HBO Max. If that sounds a little confusing, here's what ...

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...