HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...
Name, image, and likeness deals — or NIL ... assists per game. In December 2024, Dybantsa's business advisor Leonard Armato told CBS Sports that his decision to attend BYU "wasn't a money ...
For decades, the NCAA Tournament has captivated fans with buzzer-beaters, Cinderella stories, and bracket-busting upsets.
NIL deals aren’t just about individual athletes; these transactions have a profound impact on schools, alumni, donors, and the larger sports ecosystem. By fostering a competitive NIL environment ...