You may have seen reports that Grand Theft Auto VI will cost $80 or $100, stated either as a fact, a leak, or a rumor. It’s not true, at least not yet. Matthew Ball, the CEO of media analyst and consulting firm Epyllion,

After months of continued speculation, Grand Theft Auto fans have once again come up with a new theory for GTA 6's second trailer date.

A new market analysis suggests that breaking the current $70 price barrier on games could help ameliorate some of the challenges, and that Grand Theft Auto VI could be the one to do it. “In 2025, GTA VI’s impact on player hours and revenues will be mixed as it launches console-only and severely cannibalizes hours/spend that would go to other titles,

Ball expects publishers will most likely maintain status quo with a US$70 (RM310) release for the title, or with a smaller price hike to US$80 (RM355), similar to the previous shift in 2020 that saw prices rising by US$10 (RM45) from US$60 (RM265).

All going to plan, GTA 6 will finally be with us this year. Set for a fall 2025 launch, the next chapter of the enduring Grand Theft Auto series has been several years in the offing, with a series of high-profile leaks, batshit internet rumours, and one single GTA 6 trailer punctuating the journey.

With the advent of the ninth console generation (which we are now five years into – take a second to sit down), the standard price of big-budget games has gone up from $60 to $70 – but with the biggest-budget game in recent memory now looming on the horizon,