When going through a proper fitting, we know that finding the right head and shaft combination plays a crucial role in lowering your golf scores. There’s also another key part of the club that often ...

Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond-quilted ...

Another reason many golfers overlook their grips is that, just like your favorite pair of shoes, grips wear down slowly over ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...