GentleWhispering triggers tingles, calms anxiety, puts some to sleep. April 8, 2014— -- The YouTube channel, "GentleWhispering," features 180 videos that most people would consider slow-paced and ...

The one common theme across pretty much all ASMR content these days is the sound of gentle whispering.(iStock) The sound hits home when I close my eyes: I can sense the feeling of someone running ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

There is a growing online subculture that seeks solace in the sounds of rustling wrappers and hushed voices. These people are followers of Autonomous Sensory Meridian Response or ASMR, a tingling ...

Even in the bizarre world of ASMR, Sarah Toth’s videos stand out. Her YouTube channel is wildly successful; she has over a million subscribers, 300 million video views, and enough sponsorships and ad ...

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A charming blonde woman smiles warmly from your screen. Leaning into the camera, she traces the tip of a makeup brush against a microphone, whispering that she's stroking your face. The bristles ...

ASMR - a strange tingle in the head caused by certain sights and sounds - is a growing YouTube subculture. Now scientists are starting to investigate what the possible causes might be. Just over a ...

It was an odd question for me, a man in his late thirties, but I’m not watching the video “Big Sis Does Your Makeup Roleplay” by Lily Whispers for foundation or powdering tips. I’m watching it for the ...

ASMR videos - which claim to induce a tingling feeling in the viewer - have quietly become an internet phenomenon. When I was a child I sometimes experienced a pleasant physical sensation in my scalp ...