Discover interesting research on what Gen Alpha wants and learn how we should respond to ensure their success.

The next generation of consumers isn’t shopping yet but listening to their input should guide tech innovation.

Colleges that modernize infrastructure, adopt responsible AI, and build inclusive hybrid experiences can build relevance with ...

Kelly Baker, senior vice president and director of planning and strategy at Methods+Mastery, agrees that social media ...

Gen Alpha, which is America’s youngest generation, is growing up surrounded by screens, failing schools, and a new era of ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

You’ve probably noticed that most kids and teenagers talk in a way that sounds like English, but somehow also doesn’t sound like it. Gen Z already had its own style of communicating. However, Gen ...

A survey from Hilton found parents are turning to their kids for help with planning travel. Here's why that's a good thing.

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation. Fortunately, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The government wants Gen Alpha to be the healthiest generation of children ever, but what about Gen Z? Danielle Jefferies ...