At the intersection of gaming culture and high-street fashion lies a relatively unexplored territory. While gaming merch has saturated the market for years, Project Orochi has taken a remarkably ...

I’ll start this out with something that’s going to make me feel old: I remember when people got teased for wearing gaming-themed clothing or accessories. I remember friends wearing Pokémon T-shirts to ...

Gaming looks really radical in the future, and T-shirt and apparel distributor The Yetee is taking this April Fools' Day as an opportunity to show off what gamer fashion might look like in the year ...

Back in 2020, Razer and Bape dropped a collection of tech and apparel that was a gaming and streetwear lover’s dream. Now, the two brands are back for an even bigger collection under the “A Gaming Ape ...

Hollister is angling to meet Gen Z consumers by going all in on gamer culture. Teenagers — the clothing brand's target audience — are heavily interested in video games and video game streaming, ...

USA TODAY has launched a new "Play" merchandise collection for the holiday season. The collection features gaming-themed items like hoodies, t-shirts, tote bags, and mugs. Readers can use the code ...

Fashion and apparel players have begun to level up their game with pixel-perfect partnerships in the video games industry. Cole Wassner, CEO of Wassner Management Group, which helps facilitate digital ...

As part of his Chief Gaming Scout role, the 18-year-old professional streamer and esports champion will help select talent for Team Hollister, the brand’s new gamer training program NEW ALBANY, Ohio, ...