Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being ...

Social media’s impact on a business needs to be measured in order to prove -- and improve upon -- its ROI. But though delving into social analytics can be exciting, it also can be overwhelming.

Can new Snapchat analytics lure back creators who left for Instagram? At last, Snapchat grants creators what they've been clamoring for: data and analytics that go beyond who viewed your Stories on ...