Deep-diving fish have a problem: The only light that penetrates their watery environment is blue and green hardly enough of a palette for flashy color patterns. Now, a new study reveals these fishes' ...

From red to white to orange to blue, fish flesh can land almost anywhere on the color spectrum. What's behind this huge variation? A lot of things — from genetics to bile pigments. And parsing the ...

Dr. Seuss knew a thing or two about customer data analysis. His children’s classic One Fish, Two Fish, Red Fish, Blue Fish embraced the fundamental diversity of the human race. Similarly, embracing ...