A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the long ...

An on-call firefighter is set to attempt an ultra marathon on a treadmill in full gear while watching non-stop episodes of Fireman Sam. Pip Waite, based at Swadlincote fire station in Derbyshire, will ...