Runways aren't real life, but they are a predictor of what trends we'll start seeing on our feeds. Makeup artist Alex Levy elevated the glittery eye we miss from the Euphoria makeup days at Zankov, ...

From eerie glam to effortlessly cute, these viral Halloween makeup looks will have you ready for any last-minute party or ...

A TikTok video has sparked viral conversation about makeup trends across the generations, prompting experts to weigh in. When Jennifer Latch's daughter said that eyeshadow is a "Gen Z and millennial ...

The key to making this look less like childhood face-painting and more grown-up is with a striking khaki-green smoky eye.

A red lip is one thing, but to go full throttle with rainbow-hued pigments for your glam can feel intimidating. But you don't have to be afraid of colorful eyeshadow looks. There are countless ones to ...

One of my absolute favorite things in the world is colorful eyeshadow. Just a dash of a vibrant shade on your eyelid can change your whole look, and you don’t even need to break out millions of makeup ...

From eyeliner to eyeshadow, mastering eye makeup for hooded eyes can be difficult. The reason? “It can be difficult to apply shadow to this eye shape because the shape is different when the eye is ...