Google opens YouTube ads to third-party agencies under EU pressure, addressing antitrust concerns over its ad-tech monopoly.

I'm not sure if Nielsen has ever aired a commercial before, but it just released a nifty "explainer video" vis a vis YouTube to promote the official rollout of its "Big Data + Panel" measurement ...

Calling “outcomes-based advertising” an emerging industry trend would be a bit of an understatement. Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and ...

NEW YORK--(BUSINESS WIRE)--Idomoo, the leader in next gen video, today announced the launch of AI Video Ads, the latest innovation in automated video creation from its revolutionary Lucas AI Video ...