Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike traditional marketing, which often relies on ads, experiential marketing focuses on ...

Events have been somewhat sidelined over the past two years as companies adjust to an environment affected by the pandemic. As the situation evolves and events inevitably return to pre-pandemic ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Experiential marketing is an approach that many top brands have adopted. As a result, a vivid example that comes to mind is one from Felix Baumgartner and Red Bull. Throughout the years, Red Bull has ...

This article is by Eddie Newquist, chief creative officer at Global Experience Specialists. He has more than 25 years of experience creating and producing events, exhibitions, attractions and tours ...

After doing away with its hands-on events around 2014, Cadillac experiential events are making a comeback. As reported by Cadillac Society, the brand is beginning to host events called "Truth + Dare", ...

Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

We all know by now that experiential marketing is a powerful way to engage your customers. Regardless of your industry, customer personas, or product type, experiential allows your brand to connect ...

Opinions expressed by Entrepreneur contributors are their own. Editorial note: The following is an excerpt from Maximum Marketing Minimum Dollars: The Top 50 Ways to Grow Your Small Business, it has ...