I Helped Turn The Elf On The Shelf Into A Global Phenomenon. I Never Thought It Would End Up Like This.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Creative Elf on the Shelf farewell ideas to make saying goodbye fun, magical, and memorable for families

As Christmas ends, families say goodbye to their Scout Elves with fun, silly, or sweet send-offs that turn the return to the ...
The Oak Ridger on MSN

'Elf on the Shelf' creators with Oak Ridge ties celebrate a milestone

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...
East Coast Radio

Creative Elf on the Shelf ideas

We have a collection of cute and super creative Elf on the Shelf ideas to surprise the kids with this festive season.

Running out of Elf on the Shelf ideas? Cheshire parents share theirs

ELF on the Shelf has become a treasured Christmas tradition, with children excited to see what mischief their elf has gotten ...

20 Years of Elf on the Shelf: How a Family Tradition Became a Christmas Phenomenon

What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...
The Pioneer Woman on MSN

Create one last magical memory with these Elf on the Shelf departure ideas

Dress your Elf (and maybe a few stuffed friends) in pajamas, set up a tiny bedtime scene, and leave a sweet note saying ...
NBC Los Angeles

What's the Elf on the Shelf story? How the beloved Christmas tradition began

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.
The Atlanta Journal-Constitution

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.