"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

As Christmas ends, families say goodbye to their Scout Elves with fun, silly, or sweet send-offs that turn the return to the ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

We have a collection of cute and super creative Elf on the Shelf ideas to surprise the kids with this festive season.

ELF on the Shelf has become a treasured Christmas tradition, with children excited to see what mischief their elf has gotten ...

If your family gets visited by an Elf on the Shelf over the holidays, then Christmas Day brings a breath of fresh air — all elves have safely returned to the North Pole (aka, Mom’s closet) not be seen ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Dress your Elf (and maybe a few stuffed friends) in pajamas, set up a tiny bedtime scene, and leave a sweet note saying ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf — by way of Santa Claus, ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention to report bad behavior to a central authority was a hard sell. But the ...