Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than 31 million figures sold.

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing their minds.

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

If you’re familiar with The Elf on the Shelf, you likely know it’s something parents love to hate and hate to love. The popular Christmas tradition involves a storybook and accompanying pixie elf ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

This combination of photos shows an Elf on the Shelf doll in various locations at the home of Antonia Katsanos in Totowa, N.J. in December 2020-2021. (Antonia Katsanos via AP) This combination of ...