El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

Mattel has apologized after boxes for some of its new dolls from the movie “Wicked” included a link to a pornographic website. The packages for the dolls were printed with

Toy giant Mattel is now grappling with just that kind of jaw-dropping misstep, after packaging for new dolls inspired by the film version of Wicked directed customers to a porn site instead of the movie’s landing page.

Mattel has pulled its “Wicked”-branded dolls from major retailers, following a misprint on the packaging linked to an adult website instead of the official "Wicked" movie site. The toy company acknowledged the issue,

A typographical error on the boxes has wrapped the toy company in a major controversy, stating that it will take "immediate actions to remedy it". Social media was buzzing this weekend after several users noticed the glaring mistake made by the American toy company Mattel on the packaging of its new doll inspired by the main character of the movie Wicked.

Link on Mattel Doll Boxes from the “Wicked” Movie Redirects Customers to an Adult Website Instead of the Musical’s Official Page. The Company Apologizes. The post Mattel Doll Boxes from “Wicked” Film Redirect to Adult Site,

Mattel has issued an apology following the discovery of a significant misprint on their new "Wicked" movie-themed dolls, where packaging accidentally includes a link to an adult website instead of the official movie site.