Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. Purchasing items through a mobile app is becoming an ...

Customers are picky about their apps. U.S. consumers have an average of 20 apps on their phone (subscription required), but today's savvy consumers install and delete ...

Small businesses can leverage ecommerce apps to compete with large retailers, tapping into new revenue streams and enhanced market presence. A clear, strategic ecommerce business plan and access to ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...