How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings. Branded searches are searches for brands that ...

In response to ChatGPT and others, Google is planning to add direct answers to Search. A new report details one possible design for a chatbot in Search as Google ramps up internal testing. According ...

Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, ...

As you may remember, Google has a news topic authority ranking system, which has been around for a while but Google recently disclosed to the public. Danny Sullivan, Google's Search Liaison, clarified ...