I’m always happy to see a LinkedIn post that aligns so well with my thinking about the value of direct mail. But when that post also turns out to back my recent personal experiences, it’s even more ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

If you feel like your mailing results are on a downhill slide, you may need mix things up a little bit. Now is the time to send out a mailing that is really different. One of the most critical aspects ...