A commissioned study conducted by Forrester Consulting on behalf of Cynet in October 2024 found that Cynet's All-in-One ...

They may end up pushing away customers when they adopt digital strategies the wrong way. Banks’ customer experience (CX) and ...

CMOs and CSOs will aim to reorganize, but half will fail to fix what ails them. Only 12% of marketing leaders believe that their teams' current organizational design will help them effectively meet ...

Forrester’s VP principal analyst Paul Miller reveals the ... A major carmaker will make significant cuts to its digital team The automotive sector is struggling to cope with electrification, ...

It looks like 2025 will be another year of CX mediocrity for most brands. But for bold CX leaders ready to kick things into ...

In this video interview, Sucharita Kodali shares the current industry trends she's closely following, her holiday forecast, ...

Sprinklr's appointment of new CEO Rory Read last week hints at potential strategic moves. Read more to see why I rate CXM ...

“Traditional build versus buy thinking underestimates the complexity and cost of packaged solutions as well as the value of platforms and their ecosystems and it also overestimates the cost and ...

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product ...

According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 ...

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product ...