As business people and marketers, we traffic in data. It’s what we use to make decisions (even gut decisions). Data is also how we communicate the status of things and how we make the case for change.

Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick. Data is best understood when presented ...

Thanks to their visual simplicity, bar graphs are popular tools for representing data. But do we really understand how to read them? New research has found that bar graphs are frequently misunderstood ...

Data visualization is one of the most important tools we have to analyze data. But it’s just as easy to mislead as it is to educate using charts and graphs. In this article we’ll take a look at 3 of ...

There are dozens of chart types for visualizing data, yet analysts come back to bar charts, time and time again. Simply put, bar charts are really good at what they do: they’re quick to create, show ...

Forbes contributors publish independent expert analyses and insights. I help people communicate data clearly with graphs. Data visualization has become a hot topic and more and more blogs and books ...

Data can often feel overwhelming—rows upon rows of numbers, scattered information, and endless spreadsheets that seem to blur together. If you’ve ever stared at a dataset wondering how to make sense ...

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But ...