DCM commissioned Differentology to engage focus groups, deliver a survey of 1,000 Brits aged between 16-34 and study the effectiveness of its ads to determine the performance of, and sentiment around, ...

The prevailing narrative is that cinema is in decline. But is it? Advertising Association and WARC research say £258m was spent on UK cinema ads in 2016; this will increase by 12.6% in 2017 indicating ...

Has the storm over the Church of England’s prayer advert revealed flaws in the way film advertising is managed in the UK? Or is the church benefiting from a PR sting? The row over the “ban” of a ...

Ads tailored for local stockists. UK cinema advertising company Digital Cinema Media (DCM) has struck a deal with Berghaus in what the partners are calling an industry first to deliver localised end ...

The company, which is jointly owned by Odeon and Cineworld, has created three new promotional films to highlight the emotive power of cinema and DCM’s new brand identity. These will run on more than ...

Cinemas must engage more with audiences outside of the theatres, according to the CEO of Digital Cinema Media. Cinema is “going through a phase of resetting itself”, according to DCM CEO Simon Rees.

DCM Film, the German distribution and production outfit with credits including Quartet and Kon-Tiki, has bought into Zurich-based cinema group Arthouse Commercio Movie (ACM). The chain, set up in the ...

Digital Cinema Media is launching a social and outdoor campaign and competition to celebrate the return of blockbuster cinema. The contest offers cinemagoers the chance to win a top prize of £2,000 ...

Switzerland now has its own «Paramount/Warner Bros.». According to a press release, the continuously growing DCM is acquiring the independent market leader Ascot Elite Entertainment. It was just in ...

The show will run first thing in the advertising reel ahead of film screenings and will last between 60 and 90 seconds. It will take the form of a roving showbusiness reporter interviewing the stars ...

Cinema advertising rivals outdoor as literally the biggest way to show off your brand to consumers. Add in a thundering soundtrack and games can be shown at their very finest. And with 4K in-game ...

September is usually when we celebrate the best cinema ad campaigns of the past year and reward the media agencies behind them with trophies and a fantastic party. This year, after the global pandemic ...