The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

In this special guest feature, Rajesh Kamath, Head of Financial Services Solutions and Incubation at Incedo, discusses the rising importance of data visualization in improving the customer experience.

Growing a business means making more revenue. At the heart of business growth is a marketing and sales strategy. Included in this strategy are six distinct activities that grow revenue for your ...

Traditional Customer Data Platforms (CDPs) have primarily focused on consolidating and managing customer information. BlueConic's CGE aims to move beyond these functions by aligning data orchestration ...

ServiceNow's NOW Platform is a "Platform of Platforms" that integrates disparate, siloed software and data systems, increasing productivity and improving customer services. The addition of Generative ...

CMO of 6sense, taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. We’ve been aiming customer marketing at the wrong target.